10 Ways to Repurpose Your Facebook Live Videos
The live stream was a success… but now what?
There can be a lot of time and energy put into a Facebook live stream – between coming up with the concept, writing out your talking points, getting yourself prepared for the camera, and the energy that goes into connecting with your audience on a live stream.
You want to ensure that your live stream gets as much exposure as possible and that your live stream continues to benefit your business and your audience.
By repurposing your live stream you will:
- Maximize the results of that one piece of content
- Increase the chance of your live stream being found in a Google search (SEO)
- Raise the chances of being contacted by potential clients and customers
- Boost your authority and credibility, fast-forwarding the know-like-trust cycle
Use these ideas as a guide to planning the repurposing of your live stream videos.
10 WAYS TO REPURPOSE YOUR FACEBOOK LIVE VIDEOS
We all know that Google is the king of the search engines, but did you know that Youtube is owned by Google and, as such, videos you upload to Youtube are indexed by Google?
Getting your Facebook live stream indexed by Google means that it may show up in Google search, and uploading your live stream to Youtube (the 2nd most valuable search engine for SEO) means an even better chance of your video showing up in a Google search.
Video results from YouTube often appear within the organic search results on Google itself.
Youtube, like Google, uses a variety of factors to determine where your video will rank in search including:
- Video title
- Video description
- Video length
- Subtitles & Closed Captions
- User engagement
- Overall channel ranking
HOW TO REPURPOSE YOUR FACEBOOK LIVE STREAM ON YOUTUBE
Download your Facebook live video and save it with a keyword-rich filename. Upload to your Youtube channel ensuring that you optimize it for search keeping in mind the factors Youtube/Google use to rank your video for maximum exposure.
The blog on your website consistently required fresh, relevant content to be added to it in order to get ranked by Google – and therefore, to allow a new audience to find your blog and website.
Remember that each page (or post) on your website is considered, by Google, as another page to index meaning that each page/post on your website has the ability to show up in a Google search!
Instead of wracking your brain about the topic and content of your next blog post, let your Facebook Live stream do the work for you!
HOW TO REPURPOSE YOUR FACEBOOK LIVE STREAM ON YOUR BLOG
Use a transcription service such as Rev.com to have your live stream transcribed. Edit the transcription, and build on it, to create a blog post. Bonus SEO points for embedding the Youtube video that you repurposed from the Facebook Live stream.
As the world’s largest music and audio platform, SoundCloud lets people discover and enjoy the greatest selection of music and audio from the most diverse creator community on earth.
By separating your audio from your live stream video you’ll be discovered by Soundcloud listeners who are interested in consuming your audio content.
HOW TO REPURPOSE YOUR FACEBOOK LIVE STREAM ON SOUNDCLOUD
If you’re already using Twitter you know how quickly the Twitter news feed goes, so by pre-scheduling multiple tweets per day you have a better chance of getting your content in front of your audience.
One Facebook Live stream should be able to provide you with 20+ pieces of content for Twitter.
HOW TO REPURPOSE YOUR FACEBOOK LIVE STREAM ON TWITTER
Once you have the live stream transcript, extract multiple 140 character tweets from the transcript. Change or edit and use Buffer, Hootsuite, or another social media distribution platform to pre-schedule these tweets. Remember to link to your blog post or Youtube video from the tweets.
Pinterest isn’t just for crafters and those who love learning new makeup techniques. This social channel has been one of my top traffic sources for my business for years.
The name of the game is to get Pinners to share and click on your Pins, so your Pins need to be eye-catching. Better than that? Once a Pinner pins YOUR pin to one of their boards, THEIR followers can now see and share your pin. There is a link attached to your image so that when a Pinner clicks on your Pin, they are taken to that blog post on your website. No matter how many times your Pin is shared, that link is never broken. Huzzah!
Create a pin for each of your blog posts (which you’ve embedded the repurposed Youtube video into) to drive traffic to your website and increase exposure of your live stream.
Try it for yourself – just click here to see a pin that I created that leads to one of my blog posts with the live stream embedded.
HOW TO REPURPOSE YOUR FACEBOOK LIVE STREAM ON PINTEREST
Create an eye-catching Pin using Canva or Picmonkey. Upload the Pin to your Pinterest account. Add in the link to your blog post with the live stream and a keyword-rich description, then watch your analytics to see how many times it gets shared and how much traffic it drives to your blog post.
Instagram is a social networking app made for photos and videos from a smartphone.
68% of Instagram users are Females and almost 60% of instagram users are female, so depending upon your audience demographic Instagram may be an ideal social channel to drive traffic to your live stream.
Instagram Stories are short, live videos that your Instagram followers can watch. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.
You can also upload images and videos up to 60 seconds long to your Instagram feed.
HOW TO REPURPOSE YOUR FACEBOOK LIVE STREAM ON INSTAGRAM
Use video editing software such as Screencast-o-matic to clip down your live stream video to a 60 second video and post to Instagram. Take advantage of Instagram Stories to announce that you’re going live on Facebook and/or to give some highlights of your live stream. Create quote images from your live stream using Canva or Picmonkey and upload to Instagram. *Note: When you upload videos or images to Instagram be sure to change the link in your bio to the URL of your repurposed Youtube video or blog post of the live stream.
Skillshare is an online learning community where anyone can discover, take, or even teach a class. Anyone can teach a class. As long as your class adheres to their Publishing Guidelines, it can be published on Skillshare.
With 3+ million students, Skillshare is a strategic way to gain exposure for your knowledge and drive traffic to your website, products, and services AND you get paid for your Skillshare courses based on enrollments!
HOW TO REPURPOSE YOUR FACEBOOK LIVE STREAM ON SKILLSHARE
Create a teacher account on Skillshare and read their Publishing Guidelines. Create a class based on your Facebook live stream. You can even use the Facebook Live stream video as content within your class.
You want to keep your email subscribers on their toes and expecting fresh, relevant content delivered to their inboxes regularly.
HOW TO REPURPOSE YOUR FACEBOOK LIVE STREAM TO YOUR EMAIL SUBSCRIBERS
Send a broadcast to them on the morning of your Facebook Live reminding them of the time you’re going live and what they’ll get out of it by joining you and/or send them a link to the replay once the Facebook Live stream has been transcribed and made into a blog post. Those who want to read the information will have that option, and those who prefer video will watch the replay on the blog post.
BONUS – the more traffic you drive to your website (specifically to that blog post), the more likelihood that blog post will rank higher in a Google search.
Quote graphics can be used on all of your social media channels, in emails to your subscribers, and within your blog post.
HOW TO REPURPOSE YOUR FACEBOOK LIVE STREAM WITH QUOTE GRAPHICS
Go through the transcription of the live stream and pull out some quotes or “gold nuggets” of advice. Use Canva or Picmonkey templates to create branded, quote images sized for each social channel. Add the images to your social media scheduler with a link to that blog post, Facebook Live stream, or replay on Youtube.
Want to grow your email list? You need a lead magnet.
A lead magnet is a piece of content (PDF workbook, video, etc.) that you provide to your web visitors in exchange for their contact information. Usually you would have this linked up to your email marketing service provider (Convertkit, Drip, etc.) so that when a web visitor enters their name and email they’ll get an auto-responder email with the link to download or view that piece of content.
HOW TO REPURPOSE YOUR FACEBOOK LIVE STREAM TO YOUR EMAIL SUBSCRIBERS
Turn the information in your Facebook Live into a workbook, interactive activity, quiz, PDF download OR use the Facebook Live stream replay as a lead magnet on your website. Best practice would be to do the live stream, download the live stream video and save to your files, then delete from your Facebook page. That way you’ve created a great piece of content that can only be acquired by opting into your lead magnet. You can mention on the live stream that the video will only be up (on Facebook) for the next 24 hours and after that, they can access it on your website, then be sure to have your lead magnet connected and ready to download for web visitors within that 24 hours. *Note: Be sure to pre-plan a Facebook Live stream that you’re going to turn into a lead magnet. Web visitors who don’t receive immense value from your lead magnet are far less likely to continue to follow you, engage with you, and eventually purchase from you.
Having a strategic plan, and using these 10 ways to repurpose your Facebook live videos, will allow you to create less content while maximizing your live stream’s reach, exposure, and impact.
I’d love to know… how many ways do you repurpose your Facebook Live streams?