HARNESSING THE POWER OF LIVE STREAMING VIDEO
Does the thought of live streaming on Facebook make you cringe?
Live streaming allows you to connect with your online audience in ways you’ve only imagined.
With live streaming, you can:
- Have real-life conversations with current, and future, customers, and clients.
- Can better understand your target audience’s frustrations, problems, and pain points
- Acquire ideas for content, courses, and programs based on their comments and questions
- Expand your visibility, enabling you to reach more of your “people”
- Fast-track the know, like, trust factor integral for turning your “people” into your customers and clients
- Quickly become known for your area of expertise
Using Facebook Live is like having your own TV show – except that it’s free, and accessible to everyone!
- Live video is more appealing to brand audiences
- 80% would rather watch live video from a brand than read a blog
- 82% prefer live video from a brand to social posts
- Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content
- Compelling content is the primary motivator for live online viewing
- Video quality is the most important factor for 67% of viewers when watching a livestream broadcast.
- 92% of mobile video consumers share videos with others
- 78% of online audiences are already watching video on Facebook Live
- 90% think video quality is the most important aspect of Facebook Live videos.
- By 2019, online video will be responsible for four-fifths of global Internet traffic.
Those are some pretty impressive statistics!
So if live streaming has such incredible results, why aren’t more business owners using it and harnessing the power of Facebook Live?
THE #1 REASON MORE BUSINESSES AREN’T LIVE STREAMING ON FACEBOOK IS … FEAR!!
Your fear stops you from getting in front of the camera. Your fear stops you from reaching a wider audience. Your fear stops you from connecting with your “people”. Your fear stops you from growing your business!
OVERCOMING YOUR FEAR OF LIVE STREAMING
Your confidence in live streaming plays a key role in reaching your audience and influencing them, so working on increasing your confidence is going to be important in overcoming your fear of live streaming. Remember – this is just a conversation with other real people in real time, similar to a networking event or a speaking event!
Expect success! If you go into the live stream expecting the worst, you’ll increase your fear factor. Expect that the live stream is going to go off without a hitch.
Using creative visualization can be a powerful way to overcome fear and set yourself up for a successful live stream. Imagine a time that you were speaking with a group of people and you felt confident and comfortable, then draw upon that energy as you go into your live stream.
Ask yourself, “What’s the worst that’s going to happen?”. What if someone asks you a question that you don’t know the answer to? What if you fumble your words? What if your viewers judge you for the way you look (one of our biggest fears!)?
The answer, darlin’, is that whatever comes up – you can handle it.
You’re not expected to know everything about everything, and your viewers aren’t watching you to judge you. They’re there to connect with you and hear what you have to say.
There are some ways to prepare for a live stream that will help you relax and feel more confident.
- Get your blood flowing! Go for a walk, turn on some music and dance, or jump up and down.
- Deep breathing is a good way to slow down your speech and relax you.
- Meditation before a live stream can help calm your fears, allow you to focus, and relax.
- Having your intro and talking points prepared ahead of time will help
- Stay focused on your message. Practice with pre-recorded video to see how you look and sound on camera. The more you practice live streaming, the more confident you’ll feel.
LOOKING YOUR BEST ON-CAMERA
Do you feel like your nose is crooked, or you’ve got too many lines and wrinkles to go on camera?
Perhaps you’re concerned that viewers are going to judge you for the way you look?
Here’s the thing – your “people” are not watching the live stream to pick you apart. They’re there to engage with you, to get access to you. To hear what you have to SAY.
BUT… one of the things I hear over and over from women is, “I hate the way I look on camera!” so here are some tips to look your best on a live stream.
When using natural light, facing a window will provide a much more even light than standing with the window behind you.
For artificial lighting, use a ring light or desk light (not a desk lamp!) to create a warm, even light on you.
Choose colours that you look great it and feel good wearing. White looks great on just about everyone.
Shiny, sparkly, or patterned clothing pieces may cause viewers to be distracted by your clothing rather than focusing on you, but if that’s part of who you are, then rock it!
Find a neckline that feels good on you – not too much cleavage (unless that’s your thing). Baring your arms when you’re not comfortable with the way they look will decrease your confidence.
Use a light powder to take away the shine.
Only wear as much makeup as you normally would. Recreating yourself for the camera will confuse your viewers.
Ensure makeup is applied evenly and tactfully. This is not the theatre so heavy make-up is not necessary.
Glasses reflect light, so if you have to wear glasses on camera ensure you have anti-reflective lenses or your audience will not be able to connect with you through your eyes.
HOW TO USE FACEBOOK LIVE
Everyone now has access to using Facebook live streaming from their business page, personal profile, or into their group. You can also use third-party apps such as BeLive.tv or Zoom Webinars to live stream to Facebook.
GOING LIVE TO YOUR PAGE FROM YOUR DESKTOP OR LAPTOP
- From your Facebook page, choose the icon below your status update section called Start A Live Video
- A new screen will pop up and ask you to either connect your camera or to the Live API.
- Choose where to post your live broadcast.
- Say something about this live video…Add some exciting copy to your status to let those who see the video in their newsfeed know what the live stream is about.
- Adjust the other settings such as geolocation (optional) and privacy (optional)
- Take a deep breath.. and hit the GO LIVE button!
- When you’ve finished the live stream, click Finish.
GOING LIVE TO YOUR GROUP FROM YOUR MOBILE DEVICE
- Put your device into Airplane mode so that you’re not disturbed with texts and calls through the live stream.
- From your home screen, click on the Facebook app on your device.
- Click on the 3 horizontal bars on your screen.
- Click on Groups.
- Click on the group you want to go live in.
- Beside your status box you’ll see a LIVE button. Click it!
- Add an enticing description of your live stream.
- Adjust your settings such as filters and masks (optional).
- Take a breath and click START LIVE VIDEO. Remember not to turn your device from horizontal to vertical, or vice versa, once you’ve started the live stream. Horizontal is always preferable for repurposing your Facebook Live’s.
- When you’ve finished the live stream, click Done.
The process of going live from your Facebook Page on mobile is very similar. Start from the Pages app and follow the prompts to live stream.
USING FACEBOOK’S LIVE AUDIO INSTEAD OF LIVE VIDEO
What? You mean I can live stream audio instead of video on Facebook? Yes you can!
I gave it a try recently as I was still in my PJ’s at 3:00pm creating content (no judging!) and wanted to give Facebook Live audio a try. You can listen in here as I went over what Facebook’s Live audio is all about.