As an online educator, course creator, and entrepreneur, you can get lost in the sea of information and tools that will help your business run more smoothly and increase your profits. Testing and researching different products takes time – and we know that spare time is limited. So we’ve put together some tools that we use for our business and those that we recommend to our clients.


free tools entrepreneur



It’s no secret that we’re raving fans of the Thinkific online course platform. Thinkific gives you everything you need to easily create, market, and sell your own online courses. Say goodbye to tech headaches, and get back to focusing on your business rather than your tools.

Whether you already have a course created, or are dreaming of creating a course for your target audience, the Thinkific platform is easy to navigate (for students AND course creators) and their customer service is second to none. Get started for free.

Book Like a Boss

Book Like a Boss is an all in one scheduling tool which allows you to automate your bookings. Whether you book 1:1 calls or you want to give access to your course participants to book some time with you, this scheduling tool is da bomb!

Book Like a Boss can be embedded within your online course, on your LMS, or on your website. You can brand it to make it look and feel like your own and it’s a seamless process for bookings. It syncs with several online calendars (such as Google Calendar) and replaces all of the back and forth time-wasting emails to book calls, meetings or appointments.


switch to convertkit


I’ve used Mailchimp and Aweber, but neither (in my opinion) even comes close to Convertkit as an email marketing service provider for online businesses. With built-in opt-in forms and easy to configure sequences for sales funnels, Convertkit is the bomb!

Convertkit makes managing your email marketing EASY. They count subscribers by subscribers, not by how many ‘lists’ they’re on. You can tag your subscribers actions they take in order to filter them into the right sales funnel, and to send broadcasts and sequences that are pertinent to them. We manage email marketing for 3 businesses using Convertkit, and I can’t imagine ever moving to another email marketing service provider. Ever. Give Convertkit a try, and I’m willing to bet that you’ll wonder how you managed before you switched.

SketchFunnels data-recalc-dims=


Sketchfunnels is a web-based drag n drop software used to create visual models of your marketing funnels and automations (blueprints). I’ve been using it to build out funnels for our company, and our clients, since I fell in love with Sketchfunnels.

There are lots of elements to choose from including a variety of landing pages, email sequences, and Facebook retargeting ads. All you need to do is drag the elements onto the canvas and start building out your funnel. It’s the perfect toolbox of done-for-you elements crafted specifically for sales marketing funnels and they offer a 30-day money back guarantee – so it’s risk-free. If you have been looking for the perfect funnel-building software, give Sketchfunnels a try.



Far too many people hold themselves back from creating the book, course, event, or coaching program they have inside them. And I’ve noticed that one of two issues is usually to blame. First, they don’t release their book, course, or product because they simply can’t find the funds or time to do it. Or, second, they’re paralyzed by the possibility that they’ll spend months—or even years— of their lives creating their masterpiece, only to find out that no one wants to buy it. We’ve used LeadPages (for ourselves AND our clients) with phenomenal results. I highly encourage you to start your free trial.

typeform 10% off


Online forms are boring – Typeforms fix that. Beautifully designed, asking one question at a time like a real conversation, they are engaging and fun to complete. Typeform is a web-based platform for collecting and sharing information, in a conversational, human way.

Typeforms can be used for market research surveys, polls, questionnaires, quizzes and tests, course evaluations, and interactive storytelling. They can be embedded on web pages on your website, on landing pages or sales pages, and even in your course on Thinkific! Click here to get started using Typeform with a 10% discount!

freshbooks for small business


I’ve been using Freshbooks for years to track revenue, expenses, invoices, estimates, and contractors – and I love it! 

I can record receipts on the go with the mobile app which means no more gas receipts stacking up in my vehicle; all of my team members log their time spent on client projects within their own Contractor dashboard so I can pull reports at any point; and I use Zapier to have my online course purchases recorded in Freshbooks without me having to manually record them. Time saver! If you use this link to enroll, and decide that Freshbooks is right for you, we’ll both get a free month of Freshbooks. Pretty good deal, right?



Screencast-O-Matic is my choice for screencast software.

Using Screencast-O-Matic you can record video on your computer screen, record using your webcam, or have picture in picture! Great for recording online course content, AND Youtube and social media videos. Screencast-O-Matic now has an embed option so you can host your videos right on the software you use to record – great privacy feature! You can’t beat the price of under $20 / year. Ready to try it out? 

Wondershare Filmora

Video editing simplified.

I’ve been using Wondershare Filmora for video and audio editing for many years. Filmora’s delightfully intuitive design makes it easy for anyone to become a great video editor. And best of all? It’s not a steep learning curve to learn to use the software! You can add filters and overlays, text and titles, motion elements, transitions, and music. I also use it to edit my audio and separate my audio from video. Sure, you can pay a lot more for video editing software but I’ve produced over 20 complete courses and countless videos for Youtube and social using this software. TRY IT FOR FREE NOW >>>

lastpass free trial


By now you know that having secure passwords is important, but trying to remember them all is a challenge!

With LastPass you enter your username, password, authentication codes, once. That’s it. You only have to remember your master vault password and the rest are locked up in the vault. When you visit any site after that, LassPass auto-fills your login info for you, with automatic syncs across all devices you choose. Your data is sealed with AES-256 bit encryption, salted hashing, and PBKDF2 SHA-256 (that means it’s really, REALLY safe!).

The premium version is only $12 per year, and the enterprise version just $24 per year. The enterprise version allows us to control passwords across our team, ensuring that your data is always safely handled. Give it a try.



Picmonkey is a free photo editor for the non-graphic-artist. It’s cloud-based, so there’s nothing to download or install.

Picmonkey is one of the easiest photo editing programs around. You can upload, or edit, photos and collages, create Facebook cover photos, create quotes for your social media channels, add effects to fonts and images.. the options are endless.

The free version gives you tons of options, and the premium version is under $50 per year. Yes please!

siteground web hosting

SiteGround Web Hosting 

We host all of our websites on SiteGround, and recommend it to our clients. After switching from another web hosting provider, we know that our websites load faster (preventing visitors from leaving the website) and it’s more affordable than many other web hosting providers. Their customer support is second to none. Live Chat is available with knowledgeable support staff who can help you through any issue quickly, and phone support is available with no wait time.

It’s a one-stop shop for purchasing your domain to setting up a WordPress website. Check out what others are saying about SiteGround.