The Online Entrepreneurs Toolbox

free tools entrepreneur

As an online educator, course creator, and entrepreneur, you can get lost in the sea of information and tools that will help your business run more smoothly and increase your profits. Testing and researching different products takes time – and we know that spare time is limited. So we’ve put together some tools that we use for our business and those that we recommend to our clients.

Disclaimer: Some of the links below are affiliate links, which means that we’ll make a small commission if you purchase through that link. Rest assured, it’ll cost you the same as purchasing direct.



We live and breathe technology so it takes a pretty great software to get us to use them!
These are the software programs we use and recommend. 



Thinkific gives you everything you need to easily create, market, and sell your own online courses. Say goodbye to tech headaches, and get back to focusing on your business rather than your tools. Whether you already have a course created, or are dreaming of creating a course for your target audience, the Thinkific platform is easy to navigate (for students AND course creators) and their customer service is second to none. Get started for free.

Book Like a Boss

Book Like a Boss is an all in one scheduling tool which allows you to automate your bookings AND sell/upsell digital or physical products, or even paid services! Your appointments and products can be embedded within your online course, on your LMS, or on your website. You can brand it to make it look and feel like your own and it’s a seamless process for bookings. It syncs with several online calendars (such as Google Calendar) and replaces all of the back and forth time-wasting emails to book calls, meetings or appointments. Get Started For FREE!

switch to convertkit


Convertkit makes managing your email marketing EASY. They count subscribers by subscribers, not by how many ‘lists’ they’re on. You can tag your subscribers actions they take in order to filter them into the right sales funnel, and to send broadcasts and sequences that are pertinent to them. Give Convertkit a try, and I’m willing to bet that you’ll wonder how you managed before you switched. With built-in opt-in forms and easy to configure sequences for sales funnels, Convertkit is the bomb!



Screencast-O-Matic is my choice for screencast software.

Using Screencast-O-Matic you can record video on your computer screen, record using your webcam, or have picture in picture! Great for recording online course content, AND Youtube and social media videos. Screencast-O-Matic now has an embed option so you can host your videos right on the software you use to record – great privacy feature! You can’t beat the price of under $20 / year. Ready to try it out? 




Far too many people hold themselves back from creating the book, course, event, or coaching program they have inside them. With landing page software like Leadpages you can test the market and figure out if anyone will buy what you have to offer, without building an entire website or LMS! We’ve used LeadPages (for ourselves AND our clients) with phenomenal results. Start your free trial today.

typeform 10% off


Online forms are boring – Typeforms fix that. Beautifully designed, asking one question at a time like a real conversation, they are engaging and fun to complete. Typeform is a web-based platform for collecting and sharing information, in a conversational, human way Typeforms can be used for market research surveys, polls, questionnaires, quizzes and tests, course evaluations, and interactive storytelling. They can be embedded on web pages on your website, on landing pages or sales pages, and even in your course on Thinkific! Click here to get started using Typeform!



Picmonkey is a free photo editor for the non-graphic-artist. It’s cloud-based, so there’s nothing to download or install. Picmonkey is one of the easiest photo editing programs around. You can upload, or edit, photos and collages, create Facebook cover photos, create quotes for your social media channels, add effects to fonts and images.. the options are endless. The free version gives you tons of options, and the premium version is under $50 per year. Yes please!

Web Hosting

SiteGround Web Hosting 

We host all of our websites on SiteGround, and recommend it to our clients. After switching from another web hosting provider, we know that our websites load faster (preventing visitors from leaving the website) and it’s more affordable than many other web hosting providers. Their customer support is second to none. Live Chat is available with knowledgeable support staff who can help you through any issue quickly, and phone support is available with no wait time. It’s a one-stop shop for purchasing your domain to setting up a WordPress website. Check out what others are saying about SiteGround.


When you create your own courses you’re VERY critical of others!
These ones are outstanding and highly recommended.

ConvertKit Club is an affordable way to get the timely and expert training and support you need to really utilise the unbelievable power of ConvertKit. Includes access to a complete Video library, Facebook group, monthly live training sessions, monthly co-working sessions, and more! Highly recommended. Click to join for just $20 / month!