51 BLOG POST IDEAS FOR BUSINESSES
There are millions of blogs online – from food blogs to mommy blogs, and yes – even business blogs AND FOR GOOD REASON!
The definition of a blog is “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.”
While it does take time to write good content, there are so many benefits to blogging for your business.
The #1 reason to blog for your business is to drive traffic to your website.
Each blog post counts as another page on your website – and Google LOVES new fresh, relevant content on your website.
In fact, Google rewards you for regularly adding new content to your blog by increasing where your posts and pages show up on the search engine. The more pages on your website the more opportunity for those pages to be found in searches on search engines and driving traffic to your website through your blog posts.
Your clients and customers are on Google looking for information and answers to their questions. If your blog has the information they’re looking for while they’re searching Google, they find the information they’re looking for and discover your brand.
More traffic to your website means more eyes on your products and services and more leads to turn into customers and clients.
B2B companies that publish more than 11 blog posts per month have almost 3X more traffic than those blogging 0 – 1 times per month!
The more traffic you drive to your blog posts the more potential clients and customers you have on your website where you sell your products and services. Offering your web visitors access to your products and services on your website, after delivering valuable content within your blog posts, is more likely to result in a sale than promoting your products and services to someone unfamiliar with your brand.
Benefit #2 of blogging for your business is to be able to retarget blog traffic to move them through the know-like-trust-try-buy cycle.
You can use Facebook retargeting ads to target web visitors who’ve read one (or more) of your blog posts by putting Facebook ads in front of them to drive them back to your website, or to sign up for your lead magnet/webinar/offer.
Benefit #3 is that blogging for your business is a cost-effective marketing investment.
It costs you nothing but time to write a blog post which can then be repurposed across multiple channels to increase it’s visibility.
Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, as well as your products and services.
Benefit #4 is that you can establish your credibility, authority, and expertise on your blog.
You can establish yourself as a thought leader by offering your expertise, as well as build your credibility and authority in your niche by blogging for your business.
This is your opportunity to express your views, offer your opinion, educate, inform, and entertain.
Once you begin producing fresh, relevant content frequently, your online audience and community will look to you as a reliable resource for information in your industry, leading to the trust required to purchase from you and become one of your supporters.
Benefit #5 is being able to repurpose the blog post across multiple channels, reducing the need to create massive amounts of content.
You should be able to take one blog post you’ve written and repurpose it into tweets on Twitter, Facebook posts, Linkedin posts, Youtube videos, SlideShares, infographics, memes, even live streams!
Repurposing your blog posts multiple ways will allow you to reach your audience on different channels and continue to drive traffic to your blog posts.
51 BLOG POST IDEAS TO GET YOUR CREATIVE JUICES FLOWING
Create a list of recommended books on a subject, tools you use and recommend, resources for those in your niche, subject matter experts, Facebook groups to join for your industry, etc.
HOW-TO or TUTORIAL POST
Step by step process to achieve a specific result. “How-to get out the door on time in the morning”, “How-to conduct more efficient meetings”, or “How-to bake shortbread cookies”. Give your readers the steps to take action.
CASE STUDY POST
Case study posts provide powerful social proof and mutually beneficial to you and your client or customer whose journey and results you’re documenting. Be sure to link to your client’s website, online store, or social channels within the post.
Outline the problem and present the solution.
Use your research on a specific topic and write a post about it.
Take a series of steps to accomplish a goal or a task and write a blog post as a checklist. Add a printable checklist as a content upgrade!
THE ULTIMATE GUIDE POST
This kind of epic blog post can get a lot of traction. “The Ultimate Guide To ____________________”. Do your research and create the ultimate guide for your blog readers.
Does your industry use specific language? Choose a few terms or words and write a blog post with the definitions.
Is there a topic you’d like to write about but it’s too much for one blog post? Consider creating a series of blog posts, one building on the next. Link blog posts together.
Do your readers like statistics? Write a blog post on some of your industry’s statistics. Use infographics, graphs, and charts to break up the heaviness of the statistics.
Take the questions you get online and offline and create some FAQ (frequently asked questions) posts. Outline the question and answer it in the blog post.
Your readers are always looking for personal reviews of products, services, software, restaurants, and books. Write a post reviewing a recent purchase. You can even include an “un-boxing” in the blog post
An infographic as a blog post is easy to digest for your readers. You can create your own infographic or add an infographic from the web with some copy you write with your opinions or thoughts on the infographic. Just make sure you give credit to the creator with a link to the original.
If you’re already creating videos for Youtube, you can just embed the video into a blog post to create a vlog (video blog). Have the video transcribed by Rev.com, edit, and surround the video with the transcription for additional copy that Google will love.
Send a list of questions to colleagues, team members, clients, or those in your network. Use the responses to create an interview post and give credit with a link back to the interviewee.
There are always people and businesses who want to write guest posts for other blogs which gives you new content for your blog and introduces the guest blogger to your audience. A win-win!
Many blogs go quiet during the holidays but your readers are still looking to consume content. Use a holiday post to deliver well-wishes to your readers and tell a story of your holiday rituals.
PERSONAL EXPERIENCE POST
Your readers want to be able to relate to you. Publish a blog post about your personal experience with [choose topic].
BEHIND THE SCENES POST
Take your readers behind the scenes of your life or business. Share snippets, your vacation story, introduce them to your team members. Show them what it’s like behind-the-scenes.
Choose an influencer online and write a post about them. Don’t lose the opportunity to have them share your blog post with their network! Be sure to send them an email or notify them on social with a link to the blog post.
EXPERT ADVICE POST
Ask influencers, colleagues, team members, or clients, about their opinion or advice on [choose topic], then combine the responses into a crowdsourced post. Be sure to notify each when the blog post is published.
PEOPLE TO FOLLOW POST
Curate a list of people or businesses to follow in your niche. Much like a list post, these posts can get a lot of visibility.
Take two or more products, services, software, etc. and write a post comparing the two based on your experience.
Choose one of your recently completed projects and showcase the project and client or business.
INCOME REPORT POSTS
Some readers love them, some hate them, but income report posts are gaining in popularity. This post involves pulling back the financial curtain and showing your readers your revenue and expenses both as an incentive and for the sake of transparency.
COMPANY UPDATE POST
What’s the latest news in your business? Use a company update blog post to share the news or make an announcement to your readers.
TOP BLOG POSTS POST
Once you’ve been business blogging for awhile you should have a good selection of blog posts to choose from. Choose the most popular blog posts you’ve published and compile into a single blog post, highlighting why you think these were popular blog posts.
These posts are popular at the beginning of a new year and as trends change. Write about your predictions for your industry or on a specific topic.
If you host your own podcast, or have been a guest on someone else’s podcast, you can take that audio and have it transcribed, then edit it into a blog post.
Write a blog post with your reaction to someone else’s content. This could be another blog post or article you’ve read, a video you watched, or a book you’ve read.
Find a cartoon related to your industry or niche and share within your blog. Write some copy to express your opinion about the cartoon or the topic of the cartoon. Better yet – draw your own!
Pull together posts from across the web focused on a single topic. Credit and link to the quote author. Include shareable Instagram images for more traction.
A meme is “an element of a culture or system of behavior that may be considered to be passed from one individual to another by non genetic means, especially imitation.” Generally, meme’s are in the medium of an image. You can create your own meme’s or embed others into your meme.
Survey your social, email, and/or blog audience, the collate the results in a blog post.
CURRENT EVENT POST
What’s happening in the news right now? Write a blog post highlighting a specific incident and your opinions about it.
Research the trends in your industry and pull together the information, combined with your opinion, in a trend post.
Go through questions your audience is asking on social media and write a blog post addressing the questions.
Give your readers a challenge! Explain the challenge in the blog post and the reasons for the challenge. Be sure to give your readers a way to engage and report back on the results of the challenge, then write a follow-up blog post linking to your original post.
This is your opportunity to really connect and inspire your readers. Write about a challenge you’ve faced and how you overcame it, or write about someone you know who has.
Gather a collection of tweets on a particular topic and create a blog post from them. You can clip images of the tweets and include them in the blog post.
Create a list of freebies across the web that your readers would be interested in and link to the freebies in your blog post.
Use an audio recorder (Audacity) to record your thoughts on a specific subject, then post to your blog as an audio file. Have the audio file transcribed, then edit the copy and add to the post.
ROUNDTABLE DISCUSSION POST
Invite 3-5 others to participate in a round-table discussion. Record the video or audio discussion, transcribe, and turn it into a blog post.
QUESTIONS YOU SHOULD BE ASKING POST
This type of post can educate your readers about the questions they should be asking. These posts are often derived from the author’s own experience, “The Questions I Should Have Asked Before Buying A Car”.
Attending a networking event, trade show, speaking event, or conference, will give you new content to blog about. What was your experience like? Who did you meet? Which breakaway sessions were most valuable? Your readers will gain insight into the event from your experience.
BEGINNERS GUIDE POST
Remember what it was like before you knew what you now know? Go back in time and write a blog post on The Beginners Guide to [topic].
MYTH VS FACT
Write a post about myths in your industry vs facts.
Going on vacation? Take your laptop! Blog about your travels and share the experience with your readers.
Share your failures with your readers. You are much more relatable when you have a failures in your life like everyone else. Share them with your readers, along with how you overcame the failure.
There are many things to be grateful for! Spell some of them out in a blog post.
Go back to the posts you wrote last year and using them as inspiration, write an updated blog post. Link back to the original post in this one.
Are you blogging for business?
Leave a comment with your biggest takeaway, or struggle, with blogging.